B2C2, the SBI Group-backed digital asset market maker, has appointed former Schroders Wealth Management Asia chairman Jason Lai as Senior Advisor in Singapore as it steps up expansion across Asia. The company is broadening liquidity provision and execution services for family offices and asset managers while accelerating its regional strategy under SBI Holdings. The push comes as institutional demand for digital assets rises in Singapore and Hong Kong, with B2C2 highlighting payments, wholesale liquidity and services for family offices as key growth areas.