Meta Platforms shares rose 1.78% to $589.13 on Thursday after investors weighed the company's plan to spend $130 billion to $145 billion on capital expenditures in 2026 against signs that its business is still expanding quickly. Revenue grew 28%, while rising capital expenditures and broader spending created pressure on margins as Meta accelerates its AI infrastructure buildout. The company is also finding new ways to monetize its platform ecosystem, with WhatsApp delivering a quarter of more than $1 billion and AI-driven advertising tools supporting the core ads business. Meta had already spent $31.1 billion on capital expenditures in the second quarter alone, and CEO Mark Zuckerberg tied the investment push to bringing "personal superintelligence" to consumers. Family of Apps averaged 3.6 billion daily active people in June, giving Meta a vast distribution base for new AI products and services. The company also expanded its AI model lineup with Muse Glimmer, a smaller model designed to run on a personal computer with a single graphics card, and said the more advanced Muse Spark 1.2 is coming soon. Analysts remain broadly constructive, with the stock carrying a Buy rating and an average price forecast of $767.42, even after UBS, Baird and Goldman Sachs each lowered their targets on July 30. Meta's large weightings in several ETFs may also amplify share moves through passive fund flows.