TERREPOWER said on Aug. 14, 2026, that it adopted the corporate tagline "Reimagine What's Possible" as the latest step in a multi-year brand evolution after its February 2025 name change from BBB Industries. The company said the branding is meant to reflect its shift from automotive remanufacturing toward broader sustainable manufacturing activities, including EV battery lifecycle solutions, energy storage and solar. Duncan Gillis said the message captures how the company innovates and creates value for customers, employees, partners, investors and communities. Founded in 1987, TERREPOWER said it now serves more than 90 countries through 19 manufacturing facilities, 14 distribution centers and 28 brands across North America and Europe.