Paris Baguette to raise prices by average 5.0% from April 25

Paris Baguette said it will begin phased price increases on 127 breads, cakes and desserts from April 25, lifting prices by an average of 5.0% in its first adjustment since February last year and adding to concerns that bread inflation is flaring up again in South Korea. The chain will raise 86 bread items and 41 cake and dessert products, including lifting Sangmijong bread to 4,100 won from 3,900 won, castella to 2,500 won from 2,400 won and My Number One Cake to 36,000 won from 35,000 won. Paris Baguette cited higher raw material and other operating costs. The move follows similar increases by Tous les Jours and Dunkin, and earlier reported rises by Samlip and major food makers, even after flour and sugar producers cut some prices by 3% to 5% under government pressure. President Lee Jae-myung pressed companies in February and again last month to pass lower input costs on to consumers, sharpening concern that the latest bakery price increases will add to household inflation burdens.

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