Asics raised its consolidated earnings forecast for the fiscal year ending December 2026, lifting revenue guidance to ¥1.05 trillion from ¥950 billion and net profit to ¥120 billion from ¥110 billion, extending what were already expected to be record highs. If achieved, it would mark the first time since the company’s founding that annual revenue exceeds ¥1 trillion. First-half results were also strong, with January-June 2026 revenue rising 32.7% year on year to ¥534.4 billion, operating profit up 48.5% to ¥120.4 billion and net profit up 53.3% to ¥82.1 billion, all records for an interim period. Growth was driven by Onitsuka Tiger and the SportStyle business, alongside broader strength in footwear led by running shoes as the global running boom and more casual dress trends supported demand. Onitsuka Tiger benefited from inbound tourism demand in Japan and improving brand value overseas, while SportStyle expanded strongly in North America and Europe. The revised forecast implies revenue will have more than doubled in four years from ¥484.6 billion in the fiscal year ended December 2022, highlighting Asics’ shift from a traditional sporting goods maker toward a broader fashion-led growth strategy.