Hancom’s AI product revenue reached 13.47 billion won ($9.5 million) in the first half of 2024, already more than 51% above its full-year 2023 AI revenue of 8.9 billion won ($6.3 million), underscoring the company’s push to embed AI into subscription offerings rather than sell separate perpetual-license office software. Standalone first-half revenue rose 7.2% year over year to a record 98.6 billion won ($69.7 million), while Q2 revenue alone hit a quarterly high of 52.1 billion won ($36.8 million). Operating profit fell 9.6% to 31 billion won ($21.9 million), though the operating margin held at 31.5%, and net profit climbed 23.3% to 40.7 billion won ($28.8 million). On a consolidated basis, revenue increased 24.6% to 183.6 billion won ($129.7 million), helped by subsidiary Hancom Lifecare’s defense and firefighting businesses. The AI business also showed deeper customer uptake, with AI revenue share rising from 11.4% in Q1 to 15.7% in Q2 and the share of B2B customers adopting AI packages increasing from 4.2% to 6.2%. Hancom said it is using its roughly 200,000-customer base to lower acquisition costs and raise revenue per customer, while increasing R&D intensity for a third straight year to 16.6% of revenue in the first half. Its next growth focus is Agentic OS, a platform for creating and managing multiple AI agents, with a beta planned for Q3 and proof-of-concept projects for public-sector and financial clients. The company is also expanding into Europe and industrial robotics, while using proceeds from the sale of its 26.08% stake in Hancom InSpace to fund Agentic OS development, global partnerships and overseas customer acquisition.