Ted Lasso’s surprise fourth-season return delivered a strong early audience for Apple TV, with Nielsen data cited by Variety showing 296.6 million minutes watched in the first two days after the premiere. That equates to about 7.1 million views and marks the biggest launch ever for Apple TV, exceeding prior Ted Lasso season debuts and the premieres of Severance and Pluribus. Nielsen also showed the series was the most-streamed program across the U.S. on Aug. 5 across platforms. The performance adds momentum to Apple’s streaming business as the company continues to invest in original programming and live sports rights.