ehamarkets has appointed England football legend and 2001 Ballon d'Or winner Michael Owen as its Global Brand Ambassador, tying the sports figure to the company's broader push to expand internationally and promote a technology-led trading platform. Owen said he was attracted by the group's emphasis on technology, reliability and a simpler trading experience. CEO Markus Weber said the partnership opens a new chapter for ehamarkets as it grows its global presence and keeps investing in secure systems, smart technology and AI. The company describes itself as a global multi-asset trading platform with access to forex, commodities, equities and indices, and said its ehamarkets AI helps users monitor markets, receive real-time alerts and use trading tools through natural language. In 2026, ehamarkets said it was named Best Mobile Trading Platform Global and Most Trusted Trading Platform Global. The release also carried a risk warning that CFDs can lead to the loss of all invested capital.