GMGN data cited by Odaily, ChainCatcher and BlockBeats showed BNB Chain meme coin Niulai moving through repeated boom-and-bust swings tied to online attention around the film "Niulai." After launching around Aug. 14 at roughly a $10,000 market capitalization, the token later rose above $29 million, fell below $14 million, then set a record above $40 million in early Aug. 17 trading before dropping to $23 million and rebounding above $34 million, with 24-hour volume at $45.7 million and a 37.9% daily gain. The surge contrasted with the film's weak commercial performance: it opened on Aug. 5 with 3,420 yuan in ticket sales, had cumulative box office of just over 7,000 yuan and a little more than 200 viewers by Aug. 14, and later reports said cumulative box office including presales reached 1.79 million yuan by 10 p.m. on Aug. 15. Earlier reports from Lookonchain, trader Lana and BlockBeats also described an early trade that turned roughly $99 to $120 into a six-figure mix of realized sales and remaining holdings, while GMGN monitoring indicated the same launch address had issued two separate tokens named Niulai, highlighting token-identification risks alongside the speculative surge.