Ferrari sold a one-off version of the Luce, its first fully electric model, for $40 million at an RM Sotheby's charity auction during Monterey Car Week, setting a record for the most expensive new car sold at auction. The bespoke 2026 Ferrari Luce Tailor Made, known as Chassis 0, was the first production chassis in the Luce program and topped the previous $26 million record set by a one-off Ferrari Daytona SP3 Tailor Made sold at the same auction in 2025. Ferrari said all proceeds will go to educational initiatives through the Ferrari Foundation, while RM Sotheby's waived its buyer's premium. The buyer was not identified. After the sale, the car is due to return to Ferrari's headquarters in Maranello before being delivered to its new owner in the first quarter of 2027. Unveiled in May, the four-door, five-seat Luce marks a major shift for Ferrari from its traditional combustion-engine sports cars. Ferrari said the EV uses four electric motors producing a combined 1,050 horsepower, offers a range of more than 530 kilometers, can accelerate from zero to 100 kph in 2.5 seconds and has a top speed above 310 kph. Its design was developed with LoveFrom, the creative studio founded by former Apple design chief Jony Ive and designer Marc Newson.