ResearchAndMarkets.com has added a new report on the worldwide mobile virtual network operator, or MVNO, market covering 2026 to 2030. The study reviews market dynamics, service portfolios, competitive strategies and growth opportunities across the global virtual operator landscape, and looks at how MVNOs, mobile network operators and technology partners are adapting to shifting customer expectations, changing connectivity models and new revenue sources. It focuses on trends including eSIM adoption, Internet of Things connectivity, embedded banking, artificial intelligence and hyperscale operating models, while also assessing low-cost reseller models, network enablement, convergence, hyper-segmentation and lifestyle branding. The report draws on Q4 2025 results to identify products, applications and commercial priorities expected to influence the market in 2026 and outlines the fastest-growing value pools in 2026-2027.