Binance research says 76% of Gen Z bStocks accounts are net accumulators

Binance co-founder He Yi said research by the exchange found that about three-quarters of users investing in U.S. stocks on Binance were net buyers and about one-fifth had never sold. Gen Z showed the strongest willingness to hold for the long term, with the highest net-buying ratio and lowest trading frequency. In the study's product-level findings, 76% of Gen Z bStocks accounts were net accumulators and averaged three trades a month, while 22% of Gen Z direct-equity accounts had never placed a sell order. The research also found limited leverage use: 88.2% of Gen Z TradFi Perps accounts and 98.9% of Gen Z bStocks accounts recorded no leveraged or inverse ETF activity. SCHD and AVGO had the largest average purchase sizes among buy-only direct-equity accounts, while TSLA and NVDA purchases were smaller. Gen Z's net equity investment in July was 17.4% lower than in June, and net inflows to unleveraged ETFs fell 2%. Binance linked the findings to a broader reduction in investment barriers, saying a new generation of investors was accessing stocks, ETFs and perpetual products with a more patient approach. The exchange also highlighted user accounts describing tighter risk controls and the convenience of accessing crypto and traditional markets on one platform. Separately, Reuters reported that Binance provided Russian authorities with customer information linked to a Ukraine-related donation case involving Yuri Belenkiy.

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