Hyundai Motor faces escalating labor action and weaker earnings as Eugene Investment & Securities cut its target price to ₩750,000 from ₩900,000 while maintaining a Buy rating. The 40,000-member union has announced partial and full-day strikes over wages, profit-linked bonuses, retirement age and dismissed workers, with industry sources estimating cumulative losses of about 62,000 vehicles and 2.6 trillion won ($1.86 billion). The union also announced a full-scale strike for August 21. Operating profit fell 30.8% year over year to ₩2.51 trillion in the first quarter and 20.8% to ₩2.85 trillion in the second quarter, while global sales declined 5.1% to 318,454 vehicles in July, the 10th consecutive monthly decline. Analyst Lee Jae-il expects sales to recover in the second half through the Avante and Tucson model changes and Grandeur Hybrid launch, but said visible earnings improvement may not arrive until the fourth quarter. He said the August 26 CEO Investor Day could support new-business disclosures, particularly for robotics, which is currently influencing the stock more than earnings.