The global sports OTT market is projected to increase from USD 36.20 billion in 2025 to USD 41.92 billion in 2026 and USD 78.93 billion by 2031, representing a 13.49% CAGR from 2026 through 2031, as direct-to-consumer sports distribution, exclusive media rights, mobile viewing and connected-TV usage reshape how live sports are sold and consumed. The report highlights major rights deals including Amazon Prime Video's first season under an 11-year NBA agreement beginning in October 2025, Paramount Skydance and TKO Group's seven-year, USD 7.7 billion agreement making Paramount+ the exclusive U.S. digital home of UFC numbered events and Fight Nights from 2026, and ESPN platforms becoming the exclusive U.S. domestic destination for WWE Premium Live Events under an agreement announced in August 2025. SVOD accounted for 42.13% of the market in 2025, while AVOD is forecast to grow at a 14.18% CAGR through 2031 as platforms blend subscriptions, advertising and selected premium-event sales. Smart TVs represented 40.62% of the market in 2025, while smartphones and tablets are expected to expand at a 14.42% CAGR. North America held 34.21% of the global market in 2025, and Asia-Pacific is projected to be the fastest-growing region with a 15.73% CAGR, led by cricket demand, mobile broadband growth and flexible pricing in India and other emerging markets.