PROYA, the flagship brand of Proya Cosmetics, has partnered with Ulta Beauty to join the retailer’s global prestige skincare lineup. The brand will launch its Advanced Firming and Original Repair collections in 400 Ulta Beauty stores across the United States and on Ulta.com in November 2026. The deal marks a step in PROYA’s global expansion and its effort to bring science-led Chinese skincare to U.S. consumers. PROYA says its approach combines ingredient research, patented technologies and clinical testing with an emphasis on effective, gentle and balanced products. The Advanced Firming Collection is a peptide-retinol anti-aging range with refillable packaging, while the Original Repair Collection combines basement membrane repair and early anti-aging benefits in a mild essence. The company says the partnership supports a shift from product export to broader global brand building, using Ulta Beauty’s store network and millions of Ulta Beauty Rewards members as a platform for future expansion into Western Europe and other markets.