YouTube is discussing multimillion-dollar compensation packages with popular creators in exchange for exclusive distribution rights for specified periods, according to people familiar with the talks. The proposals include direct funding for programs and allocations from major brand deals, while formal agreements have not been finalized. Creators who post the same videos on Netflix may receive less exposure in YouTube marketing and events and could lose access to revenue-sharing opportunities tied to major brand campaigns. The effort comes as Netflix, which has more than 325 million subscribers, signs prominent YouTubers including Alan Chikin Chow and Nick DiGiovanni and negotiates with dozens more. The rivalry reflects the platforms' increasing overlap as YouTube expands on television and in live events, while Netflix seeks younger viewers through creator-led programming and video podcasts.