British online fashion retailer Boohoo UK was fined €2.33 million ($2.72 million) by France’s DGCCRF after a review of several hundred products found that 95% of promotional offers on its French website breached commercial-practice rules. The regulator said 40% of offers showed no genuine price reduction, 7% provided a smaller discount than advertised and 48% were actually price increases, partly because Boohoo failed to account for earlier promotions or raised prices before applying discounts. The investigation also found prohibited descriptions such as "leather," "imitation leather," "faux leather" and "suede" on synthetic products, along with incomplete material-composition disclosures for clothing and footwear. Boohoo accepted the penalty, which was proposed with the agreement of the Paris Public Prosecutor under a criminal settlement procedure. The action adds to pressure on the Debenhams Group, which is contending with competition from Shein, Temu and Vinted, higher delivery costs, U.S. tariffs and ongoing scrutiny of its promotional and labor practices.