Flipkart Minutes, launched in August 2024, now handles 1.1 million to 1.2 million orders a day, up from about 390,000 to 400,000 in November, according to people familiar with the matter who spoke to TechCrunch. The service is approaching Swiggy Instamart’s roughly 1.4 million daily orders, although Blinkit remains the market leader at about 3.4 million to 3.6 million, followed by Zepto at about 2.4 million to 2.6 million, based on recent Datum Intelligence estimates. Flipkart has expanded Minutes to about 1,020 to 1,050 micro-fulfillment centers (small warehouses near customers), up from 600 in January and about 340 a year ago, and aims to reach 1,500 by the end of 2026. Repeat buyers account for about 65% to 70% of monthly customers, transactions per customer are up 50% to 60% year over year, and average spending is about ₹400 to ₹500 per order. Average delivery time has improved to about 11 minutes from 13 minutes a year ago. The expansion comes as Amazon grows Amazon Now, which it says is its fastest-growing business in India, while quick commerce becomes more central to online shopping and raises the risk that slower e-commerce services will lose transactions to specialist platforms.