Base meme coin BLUECHIP rose more than 110% during the day, briefly pushing its market capitalization above $9 million before it was reported at $7.7 million, according to GMGN data cited by ChainCatcher. The token’s narrative is tied to early trading activity by Cobie, Coinbase’s trading products head. In June 2014, Cobie posted for several consecutive days about a token called BlueChip, discussing its record highs, changes in orders and whether to continue holding it. The recent rediscovery of those historical posts has fueled a community narrative that a 2014 meme has returned. Meme coins can be highly volatile, and investors should be aware of the risks.