Strategy executive chairman Michael Saylor said Bitcoin passes what he calls the Bernard Arnault test, an investment rule that asks whether a richer, smarter and more cultured buyer would still want an asset 10 years later. In a video posted on X on Monday, Saylor used Bernard Arnault, the chair of LVMH Louis Vuitton Moët Hennessy, as shorthand for an ultra-wealthy future buyer rather than as a Bitcoin backer. Bitcoin traded near $77,313 after gaining 20.8% in a month but remained about 39% below its October 2025 record of $126,080. Strategy holds 840,447 Bitcoin at an average cost of $75,385 each, a position worth about $1.6 billion more than its cost, although the company recently sold 1,690 Bitcoin to support its STRC preferred shares. Critics including Peter Schiff continue to reject Saylor’s Bitcoin thesis.