FTC Settlement Requires Zillow and Redfin to Amend Rental Listings Agreement

The U.S. Federal Trade Commission and attorneys general in Arizona, Connecticut, New York, Virginia, and Washington have reached a settlement with Zillow and Redfin resolving claims that a February 2025 pact illegally suppressed competition in online rental advertising. Regulators alleged Zillow paid Redfin $100 million and other compensation to shut down its internet rental listings, exclusively repost Zillow’s apartment ads, transition customers to Zillow, and stay out of the market for up to nine years. A proposed order filed in the U.S. District Court for the Eastern District of Virginia requires Redfin to restart a standalone rental listings business and hire enough staff to maintain it within six months of finalization, or face financial penalties, while allowing it to keep syndicating Zillow listings and seek non-Zillow inventory. Redfin, acquired last year by Rocket Companies, said the deal lets it maintain the Zillow rental partnership through at least 2030 while rebuilding its own rentals business; Zillow called the partnership pro-consumer and said it is pleased the arrangement can continue. FTC Bureau of Competition Director Daniel Guarnera said the settlement delivers faster, more certain relief for renters and property managers than a trial win would have.

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