Gap Inc. will use its Encore cross-brand membership program to stage a six-day New York Fashion Week activation from September 9-14, 2026. Members across Old Navy, Gap, Banana Republic and Athleta can access selected runway shows, designer experiences, live entertainment and cultural events, including a closing performance by singer-songwriter Gigi Perez. The program, which has nearly 40 million active members, is expanding beyond retail rewards through limited-quantity experiences and the Encore Market.