Meta Platforms is reportedly preparing to launch Hatch, an internally developed consumer AI-agent platform, within the coming weeks as the company seeks to turn its large AI investments into new revenue streams. Meta is considering a tiered subscription model, with a highest-priced plan potentially costing $199.99 per month for higher usage limits. Hatch would let users access agents that interact with websites and services, complete tasks and use specialized tools through a customizable dashboard. Meta is also preparing an AI-agent service for WhatsApp that would let users connect and chat with other agents, with a limited rollout possible as soon as this week. The company is targeting an October release for Watermelon, an internally developed AI model, as it competes with OpenAI and Anthropic. The strategy combines AI assistants, recommendations, messaging and devices with Meta's open-weight model approach rather than relying only on model sales. Meta shares were up 0.96% at $564.41 in Tuesday premarket trading, while Nasdaq and S&P 500 futures gained 0.49% and 0.20%, respectively. META also has sizable weights in the First Trust Dow Jones Internet Index Fund, Invesco AI and Next Gen Software ETF and Global X Social Media ETF, meaning significant flows into or out of those funds can create automatic buying or selling pressure in the stock.