Tesla’s Model Y became Japan’s best-selling imported car model in January–June 2026, its first vehicle to lead that market, with Mobility Global and the Japan Automobile Importers’ Association estimating about 9,400 units sold as higher EV subsidies and a limited free fast-charging offer supported demand. Separately, Tesla raised U.S. starting prices for the Cybertruck Dual Motor and Premium All-Wheel Drive trims by $5,000 to $74,990 and $84,990, leaving the Cyberbeast at $99,990. Cox Automotive estimated 7,263 U.S. Cybertruck sales in the first half of 2026, down 32.2% year over year and far below the 250,000 annual deliveries once discussed by CEO Elon Musk, while registrations reached 7,133 through May. Morningstar analyst Seth Goldstein said the hikes could offset higher material costs and protect margins as Tesla prepares for lower volumes, keeping the angular pickup as a lower-volume luxury product after discontinuing the Model S and Model X earlier this year.