Lego posted record first-half 2026 revenue of 41.9 billion Danish kroner, about $6.54 billion, up 21% year over year and 26% on a constant-currency basis, while net profit rose 32% to 8.6 billion Danish kroner, or roughly $1.34 billion. Operating profit increased 22% to 10.9 billion Danish kroner, about $1.7 billion. CEO Niels Christiansen said performance was stronger than expected across the board and projected double-digit growth for the full year, with balanced advances in the US, Asia and Europe rather than dependence on any single market or theme. The company launched a record 332 new products, aided by 2026 FIFA World Cup sets featuring Lionel Messi and Cristiano Ronaldo, Formula 1 and Pokemon collaborations, and demand for Speed Champions, Botanicals, Technic, Icons and Star Wars lines, lifting revenue to about 1.6 times the combined first-half sales of Hasbro and Mattel. Christiansen said creative design will always remain with human designers and there will never be a fully AI-created Lego product, though AI is used for repetitive tasks such as building instructions; he also said China remains a difficult market and that higher costs from renewable and recycled materials are absorbed internally rather than passed to consumers.