Binance co-founders Changpeng "CZ" Zhao and Yi He reportedly used the aliases "Homer" and "Marge" or "Marjorie" in company meetings and internal chats, including across BNB Chain and subsidiaries such as CoinMarketCap. The names referenced The Simpsons’ yellow characters and Binance’s branding, while also reflecting the founders’ broad presence across the company’s ecosystem. CZ and Yi, who reportedly became romantically involved after meeting at OKCoin in 2014, founded Binance in 2017. Yi is now a co-CEO of Binance alongside Richard Teng and heads YZi Labs, formerly Binance Labs. CZ resigned as CEO in November 2023 after the U.S. Department of Justice alleged he violated the Bank Secrecy Act, pleaded guilty and was sentenced to four months in prison in April 2024. President Donald Trump granted him a presidential pardon in October 2025. The revelation, first reported by HKET and later supported by screenshots and source confirmations, has also prompted crypto memecoin projects tied to the Homer-and-Marge story.