WALOVI launches Singapore headquarters, X-Hero drink and three partnerships

WALOVI has launched its Singapore International Headquarters, introduced its X-Hero natural energy electrolyte drink outside China for the first time and signed three strategic partnerships as part of its global expansion. The headquarters will oversee brand promotion, channel management, cross-border investment and talent acquisition, while exploring local filling and co-manufacturing models. Southeast Asia is WALOVI’s fastest-growing overseas market, with Vietnam, Cambodia and Malaysia each recording 100% year-on-year export growth in H1 2026. The X-Hero drink uses ginseng and coffee bean extracts and contains no synthetic taurine or artificial caffeine. Its launch targets demand for sustained daily vitality in a region with a tropical climate and a US$21.8 billion functional drink market, according to Euromonitor 2025. Partnerships with Nanyang Technological University, Baosteel Packaging and Sheng Sheng Food cover consumer research, supply-chain co-manufacturing in Vietnam, Malaysia and Cambodia, and Singapore retail distribution. WALOVI said the agreements implement its PCBCI model—Product, Channel, Brand, Culture and Investment. The company has reported more than 25% compound annual growth in international sales and is backed by footballer Erling Haaland and actor Zhang Linghe. It cited Ipsos 2025 data showing that natural, functional and clean-label beverages are embraced by 96% of buyers.

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