South Korea's tighter financial regulations, including reduced loan limits, are reshaping Seoul's housing market. High-end apartment districts south of the Han River, where many units exceed 1.5 billion won (approximately $1.1 million), are seeing weaker prices and activity, while demand is moving toward affordable mega-complexes and early-stage redevelopment projects outside the regulatory net. From the 1st through the 27th of this month, Sindonga Complex 1 in Banghak-dong, Dobong-gu, was Seoul's most-traded apartment complex with 15 transactions, followed by Hillstate Medi Alle in Eunpyeong-gu with 12, The Truel Magok HQ in Gangseo-gu and Byeoksan Complex 5 in Geumcheon-gu with 10 each, and Sanggye Jugong Complex 7 in Nowon-gu with eight. Established complexes priced between 600 million and 900 million won (approximately $430,000-$650,000) have remained popular because they face relatively less lending pressure and may qualify for policy loans such as Didimdol and special housing loans. The Korea Real Estate Board's latest weekly data showed apartment prices rising 0.30% in the 14 districts north of the Han River, compared with 0.14% in the 11 southern districts. Seongbuk-gu led gains at 0.45%, while Seocho-gu fell 0.09% and Gangnam-gu declined 0.05%. Demand is also spilling into the rental market as apartment jeonse (large-deposit leases) listings dwindle. Seoul's median villa jeonse price reached 201.5 million won (approximately $150,000) last month, a record and the first time in about four years that it exceeded 200 million won. Shrinking non-apartment construction starts, weakened by the jeonse fraud fallout, a real-estate project-financing credit crunch and higher construction costs, are expected to keep supply tight. The government plans to support construction starts for 130,000 general housing units in the metropolitan area by 2030.