Musinsa said on the 27th that transactions through its Japanese Global Store online mall exceeded the previous year's full-year total in about seven months. Japan sales had already increased more than fivefold in 2024 from a year earlier, and both new member sign-ups and transaction volume more than doubled in the first half of this year. The Japanese Global Store has recorded average annual growth of 136% over the past three years. Customers are spread nationwide, with the 2026 Musinsa Tokyo Pop-up Store attracting visitors from all 47 prefectures. Musinsa plans to open a Tokyo offline store next year after building its Japanese business through Musinsa Japan, established in 2021, local pop-ups, logistics upgrades and customer data gathered through the Global Store. The company says it aims to use its Japanese capabilities to expand K-fashion into China and Southeast Asia, while also developing its business in the Philippines, Indonesia, Vietnam and Malaysia and operating a Chinese unit established last year.