ResearchAndMarkets.com projects the global non-alcoholic beverages market will grow from USD 1.22 trillion in 2025 to USD 1.69 trillion by 2031, a 5.57% compound annual growth rate from 2026 to 2031, driven by health awareness, convenience, innovation, urbanization, e-commerce and fitness participation. Functional beverages, including functional water, are moving mainstream as consumers seek hydration, immunity, cognitive, digestive-health and performance benefits from vitamins, minerals, electrolytes, protein, probiotics, adaptogens and plant-based ingredients. Asia-Pacific is expected to be the fastest-growing broad beverage region, at a 7.02% CAGR, while SNS Insider forecasts the functional water market will rise from USD 8.50 billion in 2025 to USD 16.54 billion by 2035 at a 6.95% CAGR; its scope table instead lists USD 16.34 billion for 2035. Carbonated soft drinks held 33.10% of the broader market in 2025, whereas vitamin-infused water led the functional water segment with 34.12% of 2025 revenue.