Bilibili reported unaudited second-quarter 2026 revenue of 7.94 billion yuan, or $1.17 billion, up 8% year over year and 0.40% above expectations. Adjusted diluted earnings were 23 cents per American depositary share, matching estimates, while net profit rose 55% and adjusted net income increased 25% to 703.6 million yuan, or $103.7 million. Advertising revenue grew 28% to $461.4 million, becoming the largest of the company's four business segments for the first time, while value-added services revenue rose 5%. Mobile-game revenue fell 14% because of a difficult comparison with the prior-year performance of San Guo: Mou Ding Tian Xia. Gross margin expanded to 37.2%, marking 16 consecutive quarters of improvement. Daily active users increased 7% to 116.5 million, monthly active users reached 371 million and average daily time spent was 113 minutes, lifting total user time spent by 14%. Bilibili said artificial intelligence could improve content precision and reach, while maintaining investment discipline and share repurchases. Its shares rose 2.20% to $16.51 in Thursday premarket trading, according to Benzinga Pro.