Build-A-Bear Workshop reported a revenue miss for the fiscal second quarter and lowered its fiscal 2026 revenue outlook to $500 million-$525 million from $530 million-$550 million due to weaker traffic, softer e-commerce demand, tariffs and delayed wholesale opportunities. The company was also unable to renew its multimillion-dollar partnership with Walmart and fired its chief growth officer. Shares plunged more than 29% in afternoon trading after hitting their lowest level in about two years and are down about 55% for the year so far.