The global electricity retailing market was valued at USD 3.04 trillion in 2025 and is forecast to grow from USD 3.19 trillion in 2026 to USD 4.04 trillion by 2031, representing a 4.86% compound annual growth rate. ResearchAndMarkets.com said growth will be supported by electric vehicle adoption, smart-meter deployment, renewable-energy demand, digital customer platforms and flexible electricity tariffs. Electric vehicle charging is reshaping urban electricity demand, while flexible-load programs, battery coordination and virtual power plants are encouraging more bidirectional, service-oriented retail models. Digital price-comparison tools, mobile apps, real-time offers and smart meters are expanding consumer choice, although regulated tariffs and price caps continue to pressure retailers' margins. Fixed and flat-rate plans held 44.61% of the market in 2025, while green and renewable-backed plans are projected to grow at a 7.38% CAGR. Asia-Pacific led with a 46.02% share and is forecast to expand at a 5.72% CAGR. The report covers tariff types, end users, regional markets, regulation, technology, competitive forces and 20 major companies through 2031.