Good Good Golf CEO and co-founder Matt Kendrick publicly attacked Callaway after the equipment maker ended their partnership over a deleted co-branded driver advertisement that depicted a man shoving a woman to the ground. In early-morning posts on X on Aug. 28, Kendrick said Callaway had asked Good Good to make the ad, approved it, then sought to shift blame before cutting ties in a coordinated media push and announcing a $1 million donation related to violence against women. He wrote that he was “not opposed” to suing Callaway and expressed willingness to boycott the brand. Callaway CEO Chip Brewer had apologized for the Aug. 21 spot, which Good Good produced and Callaway approved, and Callaway terminated the relationship effective immediately while pledging $1 million to groups supporting survivors and prevention. Good Good also stepped away from sponsoring a PGA Tour event in Austin, the Golf Channel canceled its “Big Break x Good” series after Golf Galaxy sought removal of its branding, and retailers including Dick’s Sporting Goods and Golf Galaxy pulled Good Good merchandise.