Meta launched paid advertisements on its platforms and in print newspapers after agreeing to a teen addiction lawsuit settlement worth up to $18 billion. The ads urge TikTok and YouTube to adopt similar protections, including two-hour daily limits, overnight access blocks, adjusted notifications and expanded parental controls. Meta says teens generate less than 1% of its overall revenue and spend about one hour a day on Instagram in the United States. Under the agreement, Meta would pay a baseline $12.7 billion and an additional $5.3 billion if TikTok and YouTube each make $5.3 billion settlements and implement product changes for teens. Public-relations consultants described the campaign as a strategically effective effort to place rivals under pressure and preserve Meta’s perceived industry leadership, but others said it could appear self-serving. Analysts said the strategy could redirect advertising dollars to competitors, force broader industry changes or backfire because of existing negative sentiment toward Meta. The ultimate test, they said, will be whether Facebook and Instagram make meaningful changes and whether the campaign shifts public perceptions of responsibility for teen social-media use.