MINISO revenue rises 22.4% in first half as overseas growth accelerates

MINISO Group Holding Limited reported unaudited revenue of RMB11,498.9 million, or US$1,694.7 million, for the six months ended June 30, 2026, up 22.4% year over year. Revenue from the MINISO brand increased 21.6% to RMB10,513.2 million, supported by 26.2% growth in the Chinese mainland and 14.9% growth in overseas markets. Chinese mainland growth, driven by mid-single-digit SSSG (same-store gross merchandise value growth), was the brand's strongest first-half performance in three years. TOP TOY revenue rose 32.7% to RMB984.6 million. The group expanded to 8,674 stores, including 8,309 MINISO stores and 365 TOP TOY stores, as of June 30. Net cash from operating activities increased 45.5% to RMB1,475.4 million, while diluted earnings per ADS rose 8.2% to RMB3.16. Profit for the period increased 5.6% to RMB956.6 million, although adjusted net profit excluding foreign-exchange effects fell 1.7% to RMB1,221.6 million as selling and distribution expenses rose. MINISO returned RMB1.31 billion to shareholders through cash dividends and share repurchases, equal to 121% of adjusted net profit for the first half. The company said it would continue emphasizing its IP ecosystem and large-format stores while balancing global expansion with localization.

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MINISO revenue rises 22.4% in first half as overseas growth accelerates - CoinPost Terminal