The 50% tariff wall between the US and Canada took effect on August 22, putting roughly $20 billion of Canadian goods—about 5% of the country’s exports to the US—at risk of becoming borderline unsellable in the American market. A Canadian Federation of Independent Business survey of roughly 1,833 respondents, conducted between July 28 and August 6, found that 90% were concerned about the tariffs, while 40% said their own products were directly affected. Among those businesses, 77% expect revenue to decline and 35% forecast losses of at least 50%; 78% believe their products will be uncompetitive in the US. Negotiations between Washington and Ottawa collapsed on August 19, leaving businesses roughly three days to prepare. Machinery, wood products, plastics, and arts, jewelry, and creative goods face direct pressure. Canada has announced matching retaliatory tariffs on $20 billion of US goods from September 8, while estimated job losses could reach 90,000 when indirect effects are included. Northern Cables and HockeyStickMan illustrate the potential impact on companies reliant on US sales.