Take-Two Interactive Software is seeing unusually strong early demand for Grand Theft Auto VI’s $99.99 Ultimate Edition, which Sensor Tower estimates accounts for 89% of preorders versus a typical 10% to 20% premium mix. The premium share is about 90% on Xbox and 88.5% on PlayStation, implying an average selling price near $98, although Sensor Tower expects the mix to move closer to 50/50 as more casual buyers arrive near launch. Global preorders are estimated at $260 million, and Newzoo projects $4.5 billion in sales by launch week, while Take-Two has maintained fiscal 2027 bookings guidance of $8 billion to $8.2 billion, below analysts’ roughly $8.86 billion expectation, because preorders can be canceled. Rockstar Games and Netflix released an extended gameplay preview of about 26 to 27 minutes, showcasing PlayStation 5 footage set in the fictional state of Leonida and confirming the Nov. 19, 2026 release after earlier delays from fall 2025 and May 2026. The footage follows Jason Duval and Lucia Caminos and includes police pursuits, boats, basketball, racing and parachuting. Kalshi assigns a 9% chance to a delay into December or later, while traders see only a 3% chance of another trailer before September and an 18% chance before October. Take-Two shares advanced 2.6% to $239.93 following the showcase, after earlier market-cap pressure from unauthorized footage, as J.P. Morgan kept an Overweight rating and a $310 price target through December 2027.