Apple has raised Apple TV+ pricing for the fourth time since the service launched in 2019, taking the monthly plan to $14.99 from $12.99 and the annual plan to $119 from $99. The individual Apple One bundle, which includes Apple TV+, Apple Music, iCloud+ and Apple Arcade, rises to $21.95 per month from $19.95. New rates apply immediately to new subscribers, while existing customers receive roughly a month of advance notice; Apple One Family and Premier prices remain unchanged for now. The increases follow a wider move by major streaming platforms and arrive as Apple reported record $109.4 billion revenue for the June quarter, helped by a 22% rise in iPhone sales, alongside $30.7 billion in third-quarter services revenue, up 12%. Apple continues to expand Apple TV+ with more than 300 original films and shows, a fourth season of Ted Lasso and live sports including Formula 1, Major League Baseball and Major League Soccer, and is scheduled to unveil its newest iPhone lineup on September 9.