Take-Two Interactive Software Inc. is seeing an unprecedented preorder mix for Grand Theft Auto VI, with Sensor Tower estimating that 89% of buyers have selected the $99.99 Ultimate Edition rather than the $79.99 standard version. The premium share is 90% on Xbox and 88.5% on PlayStation, implying an average selling price near $98 ahead of the planned Nov. 19 launch. Premium editions typically account for 10% to 20% of preorders, according to Sensor Tower, whose video game insights head Karl Kontus said he had never seen a 90% share. The Ultimate Edition launches simultaneously with the standard version and adds vehicles, weapons, apparel and other in-game content, but no early access. Kontus expects the mix to move closer to 50/50 as casual buyers arrive nearer launch. Global preorders are estimated at $260 million, while Newzoo projects $4.5 billion in sales by launch week. Take-Two CEO Strauss Zelnick has called demand unprecedented and astonishing, but the company has maintained fiscal 2027 bookings guidance of $8 billion to $8.2 billion, below analysts’ roughly $8.86 billion expectation because preorders can be canceled and are not completed sales. GTA VI has already been delayed from fall 2025 to May 2026 and then Nov. 19. A 27-minute gameplay preview that premiered on Netflix received a largely positive response, despite temporary Netflix access and Twitch bandwidth issues. The launch remains subject to uncertainty, with Kalshi assigning a 9% probability to a delay into December or later and Polymarket a 21% chance of another trailer by the end of September. The game has also faced leaked footage from a group identifying itself as CyberLeak, prompting Take-Two to seek subpoenas targeting Microsoft and Discord. Take-Two shares rose about 2.5% in premarket trading Friday but remained down 9% year to date. Morgan Stanley and JP Morgan analysts were bullish, while Wells Fargo said a sustained rerating would also require positive news on the next version of GTA Online. Retail sentiment on Stocktwits became extremely bullish as message volume rose 494% in 24 hours. The release is also viewed as a potential boost for a weak console market, where U.S. hardware sales fell to $282 million in July and a standard Xbox Series X now sells for $800, compared with $500 at launch in 2020.