Florida recorded an estimated 1.68 million Canadian visitors in the first half of 2026, down about 270,000, or 14%, from a year earlier, according to Visit Florida. The decline followed a nearly 7% drop in 2025 and coincided with escalating U.S.-Canada tensions after President Trump returned to office in early 2025. Trump also signed an executive order changing the name of Lake Ontario to "Lake America" after accusing Canada of taking advantage of the U.S. on trade and defense. Canadians made roughly 25% fewer trips to the United States in 2025 and spent about $2.3 billion less, according to Statistics Canada. Florida remains especially exposed because Canada is its largest international visitor market, accounting for 25% of foreign visitors in 2025, although more than 90% of the state's 73.5 million visitors in the first half of 2026 came from elsewhere in the U.S. The Florida decline adds to an earlier U.S. tourism pullback that prompted destinations to offer hotel discounts, at-par exchange rates and other promotions. Canadians were the largest single source of international visitors to the U.S. in 2024, spending $20.5 billion, according to the NTTO.