Base meme coin (community-driven cryptocurrency token) BLUECHIP briefly surpassed a $12 million market capitalization, rising more than 50% from its intraday low before settling at $10 million, GMGN data cited by Odaily showed. The token’s narrative is tied to Coinbase trading products head Cobie’s early trading activity. In June 2014, Cobie posted for several consecutive days about a token called BlueChip, discussing its record price, changes in its sell orders and his decision to continue holding it. The community recently rediscovered those historical posts, fueling a narrative that a 2014 meme has returned. Odaily cautioned investors that meme coins can experience significant price swings and carry substantial risks.