Samsung C&T redesigned its RAEMIAN apartment brand identity on the 31st, marking the first visual overhaul in five years. The update retains RAEMIAN’s signature three vertical lines but simplifies them to emphasize spatiality and white space. Green and gray have been replaced by black and white to reflect the brand’s stated focus on the essence of housing rather than extravagance. The wordmark comes in English, Hangul and Hanja versions, with a bolder font and adjusted letter spacing for consistency across building exteriors, pillars, websites and mobile platforms. The redesign will first appear at RAEMIAN Trini One in Banpo-dong, Seoul’s Seocho District, which recently began move-ins, before expanding to new RAEMIAN complexes. The broader brand direction, including the slogan "Deepen Your Life, RAEMIAN" and the values of Originality, Dignity and Refinement, focuses on residents’ daily experiences, personal taste and the quality of life provided by housing.