Hims & Hers expands Australian telehealth offering in first Asia-Pacific move

  • Hims & Hers entered Australia, its first Asia-Pacific market, offering men GLP-1 weight-loss drugs and other treatments through Pilot.
  • The company targets $6.5 billion in revenue by 2030, while monthly revenue per subscriber rose 21% year over year.
  • Hims acquired Eucalyptus, including Pilot, earlier this year and plans to launch women’s health brand Juniper in Australia later this year.

Hims & Hers has entered Australia in its first Asia-Pacific expansion, offering branded GLP-1 weight-loss drugs and other treatments to men through Pilot, the Sydney-based men’s telehealth brand acquired with digital health platform Eucalyptus earlier this year. Hims plans to transition existing Pilot clinicians to its platform and launch Juniper, Eucalyptus’s women’s health brand, in Australia later this year. The expansion is intended to improve access to preventative and weight-loss care, particularly for rural customers, while combining services previously bought separately. Hims is targeting $6.5 billion in revenue by 2030; international expansion has increased subscriptions and monthly revenue per subscriber by 21% from a year earlier but reduced gross profit margins, which the company expects to remain below historical levels as overseas offerings accelerate.

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Hims & Hers expands Australian telehealth offering in first Asia-Pacific move - CoinPost Terminal