BetMGM launched "It Happens Here," a campaign featuring EMMY® Award- and Golden Globe Award-winning actor Jon Hamm and created with independent creative agency CAPE. Debuting ahead of football season, the campaign extends BetMGM’s "Make It Legendary" platform by bringing sports betting, iGaming, entertainment and fandom together in one destination. Four multi-channel spots center on the Legends Lounge, a purpose-built setting combining sportsbook and casino energy with speakeasy exclusivity and the atmosphere of a Las Vegas entertainment destination. BetMGM is available in 31 markets and says responsible gambling remains a key focus, including through GameSense, which is developed and licensed to BetMGM by the British Columbia Lottery Corporation.