Lotte Chilsung cuts Chum Churum soju to 15.7% as low-proof competition grows
AI Summary- Lotte Chilsung Beverage reduced Chum Churum’s alcohol content to 15.7% from 16%.
- 2.988 million kiloliters of domestic liquor shipped last year, the lowest level since 1998.
- HiteJinro and Lotte Chilsung also lowered alcohol levels in other brands.