Li Auto Launches 509,800-Yuan MEGA as Premium Push Follows 4 Billion-Yuan Loss

  • Li Auto launched the next-generation MEGA flagship MPV at 509,800 yuan.
  • The MEGA offers 710 kilometers of range and adds 500 kilometers in 10 minutes.
  • Li Auto reported a first-half 2026 net loss of 3.981 billion yuan.

Li Auto launched its next-generation MEGA flagship MPV on Sept. 2 at a unified national retail price of 509,800 yuan, with orders opening immediately. The single Home trim combines an 800V active anti-roll chassis, steer-by-wire, rear-wheel steering, a 108-kilowatt-hour 5C ternary-lithium battery and dual-motor all-wheel drive. Li Auto says the vehicle can travel 710 kilometers and add 500 kilometers of range in 10 minutes. The cabin adds a 29-inch 6K OLED display, a 21-inch 4K rear OLED screen, upgraded zero-gravity seating and a 9.3.6-channel audio system. The launch is a critical premium-market test after Li Auto reported a first-half 2026 net loss of 3.981 billion yuan and second-quarter vehicle gross margin of 9.4%.

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