France is introducing financial penalties for ultra-fast-fashion products sold through platforms including Shein, Temu and AliExpress under an anti-fast-fashion law adopted this summer. The charges are calculated using an environmental score that considers product volumes and reparability, and initially range from €0.50 for underwear to €12 for a jacket. By 2030, the rates will rise to between €2 and €19.50, while remaining capped at 50% of a product’s sale price. The criteria target brands placing more than 16,000 product references on the market per season across five categories. Shein, which places more than 1.7 million references on the market annually, falls within the criteria, while Primark, Zara, Uniqlo and H&M are not covered under the current rules. Companies will decide whether to absorb the charges or pass them to customers through prices or checkout fees. The measure follows France’s July charge on small parcels and adds pressure on Shein amid broader scrutiny of low-cost e-commerce shipments. China’s commerce ministry previously called the law discriminatory and a trade barrier, while France’s textile collection and reuse organization is responsible for collecting the penalties from liable importers or manufacturers.