EU regulators seek publisher feedback on Google AI opt-out proposal

  • EU antitrust regulators asked publishers to assess Google’s AI search opt-out proposal.
  • 10 billion euros is the approximate total of Google’s EU antitrust fines over nearly two decades.
  • Google announced the publisher opt-out in June and plans a global rollout.

EU antitrust regulators are asking publishers whether Google’s proposal to let them block the use of their content in AI search without affecting search rankings addresses competition concerns. The feedback could influence an ongoing investigation that may result in another substantial fine if the proposal is deemed insufficient. Google announced the opt-out in June and plans to roll it out globally, after the UK antitrust watchdog ordered a similar option. Publishers have complained that AI Overviews, summaries displayed above conventional search links, could reduce traffic and revenue. The EU questionnaire, issued in July with an August 28 response deadline, also sought views on Google’s planned integration of AI Overviews and AI Mode into one AI Search experience.

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