Intellisia raised 3.4 billion Korean won in pre-Series A funding led by Kakao Ventures, with Murex Partners and Capstone Partners participating. Its Survey platform uses AI trained on real consumer data to create hundreds of thousands of virtual consumers for surveys and interviews, with the company reporting an average reproduction rate above 90% against actual survey results. The startup plans to improve accuracy for panels outside South Korea to about 95%, develop models for market indicators such as preferences and sales, and launch a global software-as-a-service platform in the fourth quarter. It plans to enter the United States and Japan next year while expanding into simulation through Parastore, a digital twin where synthetic consumers shop in a virtual store, with testing planned with BGF Retail.